Home Hygiene & Health
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This 2020/21 Joint report By IFH and AISE (International Association for Soaps and detergents) evaluates how household hygiene is changing to meet 21st century needs. Growing awareness of the need for effective targeted hygiene offers significant opportunities to develop novel hygiene products which maximize protection against infection with sustainable use of resources.
Importantly the report also contains results of a pan-European poll (4500 people, 25 EU countries) carried out by AISE which indicate that, although consumers’ actions are to some extent guided by their perception of risk, there was limited understanding of what are key risk situations, and when (and where) hygiene is needed
Every three years since 2008, A.I.S.E. has commissioned a pan-European survey on citizens’ habits and perceptions with the market research agency The research aims to map consumers’ perceptions about the cleaning and hygiene products industry, as well as to monitor the evolution of their washing, cleaning and sustainability habits at home.
The most recent 2025 report can be found below or at:
Cleanliness & hygiene – Consumers’ understanding and washing & cleaning habits at home A.I.S.E.’s pan-European consumer habits and perceptions research 2025 report. https://aise.eu/app/uploads/2025_AISE-consumer-research_report-summary.pdf