Promoting a more positive approach?
We need to replace old ideas about the so called Hygiene Hypothesis with positive messages by:
Dismissing statements about “modern obsession with cleanliness, living in sterile homes” and so on as the root cause of allergies etc.
Pointing out that the hygiene hypothesis is a misnomer - relaxing “cleanliness and hygiene” would not reverse the trend in allergies etc. – it would only increase infectious disease risks.
Stressing what ARE the major causes of “Microbiome depletion”
Talking about appropriate lifestyle changes to re-engage with our Old Friends: i.e natural childbirth, breastfeeding, avoiding antibiotics, outdoor activity etc.
Stressing that getting dirty is healthy, but hygiene is vital in times and places that matter.
